Dusted Pixels (DPx) is a consulting firm based in San Juan, Puerto Rico, specializing in AI strategy and engineering, digital marketing, HR consulting, and business transformation. We help businesses modernize operations, adopt technology, and grow through a people-focused, AI-first approach backed by over 30 years of cross-industry experience.
A digital transformation strategy is a roadmap for integrating technology into every area of your business, from marketing and operations to HR and customer experience. If your business relies on manual processes, disconnected systems, or outdated technology, a transformation strategy helps you modernize efficiently, reduce risk, and stay competitive.
We follow a three-phase framework: Discover, where we perform an in-depth analysis of your business operations; Strategize, where we build tailored strategies that address challenges across all areas; and Transform, where we implement solutions, train your team, and provide ongoing support for sustainable results.
Yes. A data strategy is the foundation for any successful AI initiative. It ensures your business is collecting the right data, storing it properly, and making it accessible for analysis and automation. Without it, AI projects often fail to deliver meaningful results. We help businesses build this foundation before layering on AI solutions.
We start with a Digital Presence & Platforms Analysis and User Behavior Analysis to understand where your audience is and how they interact with your brand. From there, we develop strategies around SEO, answer engine optimization (AEO), website performance, UX design, and advanced analytics, all designed to increase visibility and drive qualified traffic.
HR consulting can include a wide range of services such as support with hiring and recruitment processes, employee relations guidance, development of employee handbooks and policies, assistance with benefits and payroll processes, guidance on employment law compliance, performance management strategies, workplace investigations, and general HR advisory to help businesses make informed decisions about their workforce.
Absolutely. We build HR departments from the ground up, starting with compliance audits, then implementing modern HRMS platforms, automating processes, and building employee engagement and performance management systems. Our Chief HR Officer brings over 17 years of experience and SHRM certification to every area.
We work with small-medium, medium-sized businesses, enterprises, and organizations across industries, from financial institutions and healthcare to retail, hospitality, and non-profits. If you need to modernize IT infrastructure, improve digital marketing, adopt AI, or transform HR, we provide custom solutions for your specific goals.
Yes. We regularly integrate with existing platforms, collaborate with in-house IT departments, marketing teams, and HR staff. Our goal isn't to replace what's working, it's to strengthen your capabilities, fill gaps, and accelerate progress by working alongside your people.
DPx is based in San Juan, Puerto Rico, and serves clients across the United States and internationally. We're actively expanding our operations into Málaga, Spain. Our team includes members from the U.S., Colombia, Argentina, England, and beyond. We work both remotely and on-site, and we're always happy to meet your team in person when needed.
